It’s Just Not Common Sense is a bold wake-up call for leaders, sales professionals, and team builders ready to challenge conventional thinking. In this powerful guide, Lasada Pippen unpacks the hidden gaps between what people should know and what actually drives performance, culture, and results. Packed with real-world insights and practical strategies, this book helps readers shift from reactive habits to intentional leadership. Whether you're closing deals or developing a high-impact team, this is your blueprint for thinking smarter, leading stronger, and performing at the highest level—because success isn’t built on common sense... it’s built on uncommon action.