POWERFUL. POSITIVE. PRACTICAL.
Values . Identity . Purpose
Culture equals values + behavior. You must have a clear set of values first. Values are verbs, not nouns. If values + behavior equals culture, that means it’s things that we want people to do to improve, impact, and inspire the culture where we are. Values are simply who you are when you are at your natural best. V.I.P. is an acrostic message where Lasada shares what makes a dynamic culture, individually and collectively. What will you learn in V.I.P.?
Why values are verbs instead of nouns